Meet Brian

Twenty years of making digital work

From global enterprise platforms to focused consultancy, my career has been defined by one constant: a commitment to experiences that are purposeful, usable, and built to last.

Work With Brian
Brian Tyson, UX & Brand Consultant
My philosophy

Passion for unlocking real potential

I've spent two decades at the intersection of design, technology, and human behavior — at organizations like Jabil (Fortune 150), Sony Corporation, and MedeAnalytics. Along the way, I've learned that the most impactful work is rarely the flashiest.

The best UX is invisible. The strongest brands feel inevitable. And the most successful digital platforms are the ones people actually use. That's the standard I hold every engagement to.

Today, I bring the discipline and scale-thinking of enterprise leadership to organizations that want senior expertise without the overhead of a full-time hire.

Collaborative at every stage

You're never out of the loop. I work with you, not just for you — bringing your team's context into every decision.

Research over assumption

Opinions are a starting point. I validate ideas with data, user insight, and evidence before committing to a direction.

Outcomes, not deliverables

A beautiful design that doesn't drive adoption is a failure. I measure success by what changes, not just what gets made.

Long-term thinking

I design systems and strategies that scale — not quick fixes that create more work down the road.

Career background

Built on substance, refined over time

A career that spans enterprise Fortune 150 leadership, consumer electronics, healthcare analytics, and independent consulting.

2024 – Present
Web UX & Brand Consultant
Independent · Ormond Beach, FL
Freelance UX strategy, web design, and brand consulting for businesses and organizations across industries.
2011 – 2024
Senior Manager, Digital Communications
Jabil Inc. (Fortune 150) · St. Petersburg, FL
Led digital experience for a global workforce of 260,000+ across 100+ sites. Drove 83% platform adoption and delivered $180K in annual cost savings.
Prior
UX & Digital Design Roles
Sony Corporation · MedeAnalytics
UX and digital experience work spanning consumer electronics and healthcare SaaS analytics platforms.
UX & Design
UX Strategy User Research Wireframing Prototyping Figma Design Systems Usability Testing Information Architecture
Web & Development
HTML / CSS Web Strategy CMS Platforms Accessibility Analytics
Brand & Strategy
Brand Identity Brand Systems Digital Communications Content Strategy Stakeholder Management
Google UX Design Professional Certificate Google · Coursera
Proof of impact

Results that speak for themselves

Numbers sourced from real projects. Not estimates, not approximations.

83% Platform adoption
achieved at Jabil
$180K Annual savings
delivered
17% Page view increase
post-redesign
260K+ Global workforce
served
100+ Sites managed
worldwide
20+ Years of UX &
digital experience

Let's talk about what we can build together

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